Make Sure Your Products Stand Out
The Right Packaging Nets You More Profits
Clam Shells, Header Cards, Hang Tags, Labels, Bags, Boxes and More
Going into a name brand store such AutoZone, Target, Bass Pro? Each store has its own specific shelving requirements. They will list how much space is allowed to use on their shelves. If the retailer is carrying your product as a private label, they require very strict guidelines on all packaging down to the colors, box thickness, color of product, part number and so on. Before you consider design or packaging, check with your distributors and retailers.
Big Fish uses the most advanced software, plug-ins, and tried and true methods of marketing in the Automotive, Motorcycle, and
Boating industries. While anyone can create great looking designs, remember you want the most ROI or return for your investment. Targeting your market, reducing content, and maximizing your message is a skill. Just call us for free advice, ideas or help.
Case Study - Clam Shell Project
Our clients solution:
He had designed clam shell inserts for each kit, 4 for Honda, 4 for Harley-Davidson. Then he placed one of 5 different stickers on the printed clam shell kits to indicate the color. This required that a variety of stickers and clam shell sizes be stocked at all times.
Big Fish solution:
First step:was to find out how to place the largest kit within the smallest clamshell design. This meant one clam shell design would fit all the kits. This reduced his clamshell inventory and kept packaging consistent.
Next, Big Fish designed a single insert printed on both sides. One side was for the Honda customers and the other for Harley-Davidson customers. The insert was scored so it would wrap around the inside of the clamshell from front to back and cover both top and bottom.
The Big Fish design also incorporated check boxes beside each kit, and each color. This streamlined the packaging because all products fit into one clamshell, and only 1 printed insert worked for all of them. Our client simply checked the boxes beside the kit and the color and placed a small bar code in the outlined area to complete the packaging.
The Harley-Davidson side was designed exactly the same way. Depending on how you folded the insert was how you identified the product. This increased his sales by listing other color options and kits available. Big Fish had also drastically reduced his clam shell costs, time to fill and prepare the kits, print costs, and savings from less returns allowing him to net more profit with the Big Fish.
The customer increased his sales by listing all of the available color options and kits on one advertisement for that type motorcycle. He reduced assembly time of kits and inventory of packaging. Now he only required 1 clamshell and 1 clamshell insert. Decals were no longer needed to indicate colors. No extra set up fees for 8 different inserts like before. Buying 1 size clamshell and 1 insert printed on both sides allowed him to purchase in volume, and less inventory to manage.
The end result was MORE PROFIT!