Let Big Fish help your products stand out while helping your customers see key features and peak their interest at first glance. Our experienced design team has produced packaging from clam shells, header cards, hang tags, labeling, bags, boxes and more.
From developing an high impact image to producing the following:
- POP Point Of Purchase displays
- Labels hand applied or machine applied
- Hang tags
- Header cards
- Box design
- Plastic bags
- Printed inserts
- Illustration of exploded views
- Creating instruction sheets
- Clam shell design
- QR code, Bar code generation
The clam shell project:
We had a customer selling LED lights. He had 4 different kits each with it’s own separate parts. These kits came in 5 different LED light colors. His customers were either Harley-Davidson motorcycles, or Honda motorcycles customers so having the wrong image on the box would lose sales. Additionally, having both motorcycles on the same box had proven even less appealing to his customers.
Our clients solution before Big Fish packaging:
He had designed clam shell inserts for each kit, 4 for Honda, 4 for Harley-Davidson. Then he placed one of 5 different stickers on the printed clam shell kits to indicate the color. This required that a variety of stickers and clam shell sizes be stocked at all times.
Big Fish solution
First step:was to find out how to place the largest kit within the smallest clamshell design. This reduced his clamshell inventory, and kept packaging consistent.
Next:Big Fish designed a single insert printed on both sides, one for each market. The insert was scored so it would wrap around the inside of the clamshell from front to back and cover both top and bottom.
The Honda side listed the contents of all 4 kits. We listed all 5 colors the kits were available in on the same panel. We had shown several images of the product in use on one of the Honda motorcycles as background images.
The Big Fish design also incorporated check boxes beside each kit, and each color. This streamlined the packaging because all products fit into one clamshell, and only 1 printed insert worked for all of them. Our client simply checked the boxes beside the kit and the color and placed a small bar code in the outlined area to complete the packaging.
The Harley-Davidson side was designed exactly the same way. Depending on how you folded the insert was how you identified the product. This increased his sales by listing other color options and kits available. Big Fish had also drastically reduced his print costs allowing him to net more profit with the Big Fish.
The end result was more profit!
The customer increased his sales by listing all of the available color options and kits on one advertisement for that type motorcycle.
He reduced assembly time of kits and inventory of packaging. Now he only required 1 clamshell and 1 clamshell insert.
No decals were needed to indicate colors. No extra set up fees for 8 different inserts.
Buying 1 size clamshell and 1 insert printed on both sides allowed him to purchase in volume, and less inventory to manage.
NET more Profits with the Big Fish!
Major retailers enforce strict packaging guidelines.
Going into a name brand store such Autozone, Target, Bass Pro? Each store has its own specific shelving requirements. They will list how much space is allowed to use on their shelves. If the retailer is carrying your product as a private label, they require very strict guidelines on all packaging down to the colors, box thickness, color of product, part number and so on.
Before you consider a design or packaging, check with your distributors and retailers.
Why do they have such strict packaging guidelines?
Each square inch of space within a store is real estate they use to produce profits. Vendors using to much shelf space, design packaging poorly, or other various factors increase their overhead cost for your product. Retailers also face the problem that customers will price compare on each item.
Example was a curling iron sold in Walmart with a latin american woman on the package, and the iron was accented with blue boxing and a blue handle. Target sold the same product but required a blonde on the packaging, with the product designed in pink, and matching boxing. Both stores sold for different price points, listed different part numbers, and slightly different descriptions. There is a lot to know when getting started so get started in the right direction. Know one wants to “reinvent the wheel”. Call Big Fish and we can shorten your search.
Need help on design?
Big Fish uses the most advanced software, plug-ins, and tried and true methods of marketing in the Automotive, Motorcycle, and Boating industries. While anyone can create great looking designs, remember you want the most return for your investment. Targeting your market, reducing content, and maximizing your message is a skill. Just call us for free advice, ideas or help.