LOGOS & BRANDING
The Big Fish team understands the need for consistency, and how your logo will relate to your market. We offer an advantage over most of the competition because we print a wide range of products including paper, promotional items, apparel, and design websites. We have a full understanding of how your image needs to be used. We have produced award winning designs for small shops to national and international clients.
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Give us a call to discuss fonts, images you like, and to better understand your customers profile. We will take you for a tour on our website to see what you like and why you like it, from colors, effects, shapes and much more. Gathering as much information before we start ensures a greater chance of success in the end.
The overall look
Moving forward you need an image that will stand out. Select the right colors, fonts, images and other factors that will appeal to your specific target audience. For example: aqua and lime green are the new popular colors, just as harvest gold was widely used in the 70s. Also, fonts can say a lot about your company. Law offices typically use a more traditional look. A new dance club usually incorporates more colors and design elements. Give the Big Fish team a call before you start your journey. Logos can be a work of art and get you instant recognition.
If you have selected red, black, and silver for a race car shop, consider the wide range of needs. You will need your designer to establish a PMS Pantone Matching System color used by all printers to identify that specific color of red. This is used for when you must specify a spot color and for some t-shirt applications. That same color will need to be converted to CMYK or Process using another calibration from Pantone Bridge to Spot book. This is now the most popular style of printing as seen in magazine ads, brochures, catalogs and more. Next you will need to assign the HTML, and RGB values for internet use and in some cases t-shirt printing and certain file requirements. A lot of designers work mostly RGB/web design mode, so creating images specifically for full color printing is something they are not familiar with. Just because it looks cool on the computer, doesn’t mean it will look the same from one printing to the next. Plus, there are certain PMS colors that are difficult to convert to CMYK with reliable results. Big Fish knows these things because we are both designers and printers and can guide you in the creative process.
Images for backgrounds
When designing printed material, we often have the need for specific type of photos for your layout. Perhaps you need a medical office brochure designed and you need a photo of a doctor checking a patient’s blood pressure? There are thousands of sites where you can find the image you need, and buy the photo and the rights to use it.
Making Black “POP”
If you are printing black ink as a spot color the color will come out pretty much the same if the level of ink coverage is correct. Here is the tricky part. Printing black in CMYK can be tricky. Using 100% K for your solid black will print looking slightly dull and grayish. We suggest that you build “Rich Black”. As an example, Big Fish’s preferred “Rich Black” being C-60%, M-40%, Y-40%, and K-100% which gives you a deep rich black. Each printing press may be slightly off or prefer there own color values for rich black. Big Fish knows it’s the little things that make it POP!
Completed Logo Packages
Everything we design is yours and we provide the latest completed versions to you. Your logo is considered your personal property. You will be given the following:
Native files which can be used to perform edits
High Resolution Files in PDF format
Low Resolution Files in PDF format
Big Fish will, of course, keep our files on our servers for a period of time as a convenience for future art projects.