Does your website need customized databases? Chances are it does. Customized databases are the real power behind any quality e-commerce website. Big Fish has the skill, specialty software, and experience to build what you need or to incorporate your existing database into your website development.
Databases are integrated for these functions and many more:
- Dealer Log In and Locations
- Store Locations
- Multiple Shipping Addresses
- Real Time Inventory
Why the format of your database is so important . . .
For a sample auto parts website, the information regarding the products must be formatted correctly so the computer can select from a vast amount of data quickly.
If your database has columns formatted as:
Part No. Retail Price Fits
AVK-25367 $198.00 1967-1969 Camaro
On your website, if a customer is looking for parts that fit a 1968 Chevrolet, their search may not find this part. Instead, your database may need to be formatted like this:
Part No. Retail Price Make Model Year
AVK-25367 $198.00 Chevrolet Camaro 1967
AVK-25367 $198.00 Chevrolet Camaro 1968
AVK-25367 $198.00 Chevrolet Camaro 1969
or it may need to be even more complicated like:
Part No. Retail Price Make/Model Year
AVK-25367 $198.00 Chevrolet/Camaro 1967/1968/1969
Unless you want your website to run like a search engine finding multiple phrases, keywords and useless results, it must be formatted correctly for your specific needs. Catalog updates, multi-level pricing for dealers, wholesale vs. retail pricing, and many other functions would be controlled from this database.
Need help building your database?
If you’re planning on building a website with database functions, give us a call. We can help recommend the best course of action for you based on what data you have, how it is formatted, etc. Often we can assist you in contacting manufacturers to help secure the data you need. This may include image galleries, logos, MSDS sheets, and other pdf documents critical to the application. In addition, because we are designers, we can often extract data from existing catalogs and other forms of media that typical developers cannot.
Big Fish uses algorithms to save you money.
Big Fish can use algorithms to sort, code and file data. When you hear of two companies merging such as retail, banking, or insurance companies this data is almost never entered manually. This is just another “Specialty Tool” we use to help you accomplish your goals most efficiently.